Conversion Analytics
Track goals, conversions, and revenue attribution
Conversion Rate
3.8%
+0.6% vs last period
Goal Completions
0
+22.4% vs last period
Goal Value
$0
+31.7% vs last period
Revenue per Conversion
$149.84
+7.6% vs last period
Conversion by Source
Horizontal BarsConversion by Source
Table| Source | Visitors | Conversions | Rate | Value |
|---|---|---|---|---|
| Organic Search | 38,297 | 1,352 | 3.53% | $202,650 |
| Direct | 19,318 | 644 | 3.33% | $96,500 |
| Social Media | 13,218 | 515 | 3.90% | $77,200 |
| Referral | 8,812 | 386 | 4.38% | $57,900 |
| 5,084 | 323 | 6.35% | $48,250 |
Conversion Funnel
4-Step Funnel
—
85.3% drop-off
57.8% drop-off
61.5% drop-off
Top Converting Pages
| Page | Conversions | Rate | Value |
|---|---|---|---|
| /pricing | 892 | 5.2% | $142,720 |
| /demo | 742 | 11.3% | $91,250 |
| /features | 645 | 4.8% | $103,200 |
| /home | 523 | 3.1% | $78,450 |
| /blog/case-study | 418 | 4.2% | $66,880 |
Funnel Metrics
Overall Conversion Rate
2.38%
Avg Time to Convert
8.4 days
Drop-off (Landing → Signup)
85.3%
Drop-off (Signup → Trial)
57.8%
Drop-off (Trial → Purchase)
61.5%
Improvement Suggestions
Simplify Sign-Up Form
Reduce form fields from 8 to 4 — estimated 25% improvement in sign-up conversion.
Add Live Chat During Trial
Onboarding assistance during trial period could reduce drop-off by up to 35%.
Optimize Pricing Page
A/B test showed highlighting the annual plan increases purchase rate by 18%.